What’s wrong with just making shirts?

Ok, let me start by saying 4 tons isn’t by far the worst (I’m sure we’ll return to this) and their shirts are nice. Not super unique, but nice – absolutely. I’d wear them. But… why does every clothing company feel the need to have the same worn mission statements? Why can’t it just be “we wanna make nice shirts”? Why does it have to be some kind of bold stance against the world? Here’s what 4 tons have to say:

Bold designs inspired by the bold men of history. The Fighter. The Rebel. The Patriot. The Subversive. Anyone that stood for a cause, or anyone that just stood – this line captures that spirit.


Gimme a fucking break… And like I said, this is not even close to the worst ones I’ve seen. I’ll be back.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: